The new collection introduces surprise Barrel Capsule collectibles, expanding YuMe’s partnership with Toei Animation
YuMe Toys is expanding its collaboration with Toei Animation with the launch of a new One Piece surprise capsule range.
Set to debut across EMEA and ANZ this spring, the launch forms part of a multi-year licensing agreement and introduces a distinctive Barrel Capsule format inspired by the adventurous spirit and seafaring legacy of the One Piece universe.
The first series features an instantly recognisable line-up of the first six Straw Hat Crew members, including Luffy, Zoro, Nami, Usopp, Sanji, and Chopper, allowing fans to collect core characters from day one.
Each figure is paired with a themed display base and an acrylic nameplate, enhancing shelf presence and encouraging long-term display. Modular plinths can be connected to create a unified scene, supporting collectability as the range expands over time.
ollowing strong market traction for its One Piece figural keychains, YuMe has developed the Barrel Capsule range to further elevate the fan and collector experience. Each capsule is designed as a sculpted seafaring barrel and delivers a layered, story-driven unboxing journey that mirrors the sense of exploration at the heart of One Piece.
For retailers, the blind-box format and chase-driven collectability are expected to generate high repeat purchase rates, positioning the Barrel Capsule range as a compelling addition to the growing anime and kidult collectibles category.
Fans lift the lid to uncover a clue card, unfold a collector checklist styled as a wanted poster, and finally reveal a surprise figure concealed inside. Water-reveal elements, interactive details, and simple display-stand assembly add further depth and excitement to the unboxing experience.
The launch aligns with One Piece’s continued global momentum, driven by its long-running anime series, record-breaking manga sales, and a rapidly expanding international fan community.
