The partnership is the first from Jakks’ new anime and manga merchandise division, announced earlier this week
Jakks Pacific has entered into a partnership with Crunchyroll to bring an extensive line of toys, cosplay, and collectibles based on popular anime properties from streamer’s library to market.
Jakks will serve as a toy partner for Crunchyroll’s upcoming Sekiro: No Defeat, while also manufacturing costumes and products for Crunchyroll Anime of the Year 2025 winner Solo Leveling, My Hero Academia, Chainsaw Man – The Movie: Reze Arc, Frieren: Beyond Journey’s End, and Black Clover, with more to be announced in 2026.
“As Jakks continues its expansion into anime, Crunchyroll quickly rose to the top of our list of ideal partners,” said Ariana Berman, Senior Director of Anime Division at Jakks Pacific. “With its industry-leading platform and content, Crunchyroll sets the standard for anime, and this partnership allows us to dive headfirst into a fast-growing category and connect with even more fans worldwide.”
Anna Songco Adamian, Vice President Global Consumer Products, Crunchyroll added: “As demand for anime continues to grow worldwide, we look forward to working with Jakks to expand our consumer product offerings to bring beloved properties to life in new and meaningful ways.”
Jakks announced the launch of a new anime and manga merchandise division earlier this week. This deal with Crunchyroll is the first in what the company says will be a string of collaborations with leading anime brands to bring to market a wide range of premium collectibles, figures, plush, tech accessories, costumes, and role-play products.
