From Billie Eilish to The Beach Boys, hit songs can be played through the innovative Mini Brands Really Works Vinyl collectibles
Zuru has announced the launch of Mini Brands Really Works Vinyl, a first-ever innovation in collectibles that allows real music to be played back through mini records.
Launching mid-May, the range marks Mini Brands’ entry into licensed music following over two years of development. At its core is a simple but powerful innovation: mini vinyl records that actually play music. By combining chart-topping music IP, blind capsule play and true functionality, the range pushes the ‘mini’ trend into an entirely new category.
Will Collinson, General Manager, Zuru UK and Europe, said the launch is a “major step forward for the brand”.
“For the first time, we’re not just replicating real-world products in miniature, we’re recreating the experience,” he said. “The fact that these mini vinyl records play music from globally recognised artists is what truly sets this range apart.
“We’ve combined everything consumers love about Mini Brands – surprise, collectability and detail – with chart-topping music IP and real functionality. The resurgence of vinyl culture, combined with demand for interactive, display-led collectibles, presents a strong opportunity at retail. This is a product that doesn’t just sit on shelf, it creates a moment.”
From global hits like Birds of a Feather, Not Like Us and Sucker, to iconic classics such as Good Vibrations and Every Breath You Take, the range spans decades of music culture, tapping into both nostalgia and modern fandom.
The range comprises two SKUs designed to drive both collectability and repeat purchase. The Capsule SKU delivers the signature blind unboxing experience, featuring five items per capsule, including four surprise mini vinyl records and one accessory. In total, there are 45 mini vinyls to collect, alongside standard accessories and rare chase items including a gold vinyl record and music award trophies. Each mini vinyl features a real audio clip from globally recognised track as part of a fully playable system.
The Playset SKU elevates the experience further and is where the concept truly comes to life. Featuring a working, rechargeable mini record player, the playset goes beyond display and allows consumers to physically play their mini vinyl records.
The Playset includes the chart-topping track APT. as an exclusive vinyl. Featuring built-in sound, spinning functionality and a sleek display stand, it recreates the experience of playing vinyl in a compact, collectible format.
