The industry veteran will serve as International Business Development Manager for Smart Toys & Games’ Junior Brands
Alain De Rauw has joined Smart Toys & Games as International Business Development Manager for Junior Brands.
In his new role, Alain will emphasise on positioning the Smart Junior brands, including Wow Toys, Quut, and the toddler and preschool sections of Smart’s other brands, on the global stage, strengthening existing partnerships and opening new business relationships.
Alain brings more than 30 years of experience in the toy industry to the role, along with a deep passion and unwavering energy for the wonderful world of toys and games. His impressive career includes 15 years working with the Smurfs, 6 years with the Belgian company DAM, 13 years at PlanToys, where he served as Global Sales Director and only one year at ClassicWorld.
A Smart Toys and Games spokesperson said: “We are sure Alain is a good fit to Smart’s DNA of building long-lasting partnership for our sustainable and innovative brands.”
