The UK is fortifying the Tamagotchi franchise and allowing fans to enter the Tamagotchi world like never before with the release of the Tamagotchi Pix. This device will be the first to feature a built-in camera that allows you to take pictures with your virtual pet and interact with your character in a whole new way! This new device takes the core of Tamagotchi play (nurturing and caring for your Tamagotchi character) and further immerses users into the Tamagotchi universe with exciting NEW features! It’s not just about feeding your virtual pet anymore, you can now cook for your Tamagotchi character, have food delivered, explore the real world to meet Tamagotchi friends and add pictures of the adventures with a built-in social feed. How you raise your Tamagotchi character will affect gameplay in a whole new way with new personal rooms and gameplay that dictate your Tamagotchi character’s future profession when they go back to Tamagotchi Planet.

With pre-sales starting today with Amazon – fans can get ready to hatch their new and improved Tamagotchi characters! With over 82M units sold globally and almost 25 years in the market, Tamagotchi is a brand that is truly known across generations. Surveys found that 57% of toy buyers in the UK said they like to purchase toys for their children that they also played with, ensuring an incredible legacy for Tamagotchi.

No internet connection is required to connect with your virtual pet so you can nurture your Tamagotchi wherever you go, making for a blended experience that brings together the real world with the world of Tamagotchi.

Priya Jadeja, Brand Manager says ‘Tamagotchi has grown so much over the past 12 months through the Original launched back in the 90s. We’re excited to be launching a whole new product, the Tamagotchi Pix, and hope to engage a whole new generation of kids int the world of Tamagotchi. Tamagotchi Pix will bring all new characters, features and gameplay.’

For more information visit Tamagotchi: ©BANDAI

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