With summer well underway and people already reaching for cool drinks, Character Options is celebrating a season full of marketing for its ChillFactor brand.
The new Colour Shock Slushy Maker series has arrived, with fresh new designs that are bright, bold, and designed to be noticed. Boxed up in fresh, stand-out packaging, with a retro-inspired graphic style print, it’s the ChillFactor Slushy Maker we all know and love, but with a cool new makeover.
“As a Character Options IP, ChillFactor remains a priority when it comes to our marketing calendar. The brand has become an evergreen for both families and foodies alike, owing to its unique USP that allows anyone to make delicious slushies in seconds”
To support the launch, the team is taking ChillFactor back to live events, with its own appearance at Foodies Festival. The UK’s most popular food and music festival will be held this year in Nottingham, on the last weekend of June, with 30,000 people expected to attend. The event will allow Character’s marketing team to bring special activations to their stand, including live filming, vox pops, and influencer appearances. Content created at the event will be used throughout the summer, in social and digital media campaigns, with an overarching “What will you ChillFactor?” message.
The same messaging is being seeded out already in mass influencer trials of the new ChillFactor Colour Shock collection. Over 1.7million views have been achieved on the content to date, with influencers in both the family and lifestyle genres, showcasing a range of inspirational recipes made in their ChillFactor Slushy Makers. To date, these have included iced coffees, frozen cocktails, and family-friendly slushies from the likes of @sabspreppys, @liddierowl and @aspoonfulofalice.
Mark Hunt, Character Options MD, said: “As a Character Options IP, ChillFactor remains a priority when it comes to our marketing calendar. The brand has become an evergreen for both families and foodies alike, owing to its unique USP that allows anyone to make delicious slushies in seconds. Our activity for the season is designed to keep the ChillFactor brand front of mind, showing off the simplicity of the ‘Freeze, Squeeze, Enjoy’ method, whilst engaging people to experiment with the ingredients they use in their ChillFactor Slushy Makers. We’d love to see the “What will you ChillFactor” challenge go viral!”
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