The new brand from Craft Buddy sits at the intersection of craft, collectibles, and hobby kits – and is set to launch this September
Craft Buddy has announced the launch of Li’l Worlds, an innovative new range of miniature model kits and Book Nooks, set to launch at retail from September 2026.
Designed to sit at the intersection of craft, collectibles, and hobby kits, Li’l Worlds has been created to unlock a fast-growing category that, until now, has largely been limited to higher price points and more complex builds.
Gary Wadhwani, Co-Founder of Craft Buddy, commented: “We saw a clear opportunity to evolve this category. There is strong consumer demand for miniature worlds and Book Nooks, but much of the current market is either too complex or too expensive for mass appeal. With Li’l Worlds, we’ve combined premium design with accessible pricing to create something that can scale – both commercially and creatively. We’re delighted to have our major license partners on board too!”
The range delivers premium-quality, display-led designs across a highly accessible price architecture, with build experiences ranging from quick five-minute creations to immersive eight-hour-plus projects, and for ages six through to adult.
The launch Series 1 range combines globally recognised licences including Harry Potter, Hello Kitty and Anne Stokes, alongside original Craft Buddy concepts, offering broad appeal across both younger audiences and the rapidly expanding kidult market. Product formats include Mini Rooms, Scene Boxes, and Book Nooks designed for bookshelf display. Each format has been engineered with strong visual impact and gifting appeal, making Li’l Worlds ideal for in-store theatre, social media sharing, and impulse-driven purchasing.
The range has already generated strong retailer interest across key Q1 2026 trade fairs, including the London Toy Fair, Spielwarenmesse, and Creativeworld Frankfurt, positioning it as one of Craft Buddy’s most anticipated launches to date.
Dan Ward, Head of Sales at Craft Buddy, added: “Retailer reaction to Li’l Worlds at the start of the year has been extremely strong. Based on the level of interest and the breadth of the range, we expect this to be one of our biggest launches of 2026.”
Contact trade@craftbuddyltd.co.uk for more information
