Stand: Lower Marquee
Making its Toymaster Show debut, Craze Toys will be showcasing several innovative, retail-ready collectable and creative brands in collaboration with new distribution partner and lower marquee neighbour DKB Toys.
The highlight launch will be Craze’s bathtime inspired brand Inkee which combines scented bath bombs with surprise collectable figures from some of the hottest children’s licences. With an offering of blind bag bath bombs, bubble bath sachets and face masks at accessible price points for Paw Patrol, Peppa Pig, SpongeBob SquarePants and Hello Kitty, the Inkee range is available on FSDU and CDU display for maximum in-store impact. In addition, Craze will unveil a number of licensed Inkee gift sets and advent calendars containing a variety of bath surprises and character figures to delight young collectors.
With a proven track record in developing must-have pocket money collectibles in blind-bag packaging, Craze will be introducing some of its most successful collectable brands at the show, including Galupy, Nunos Lil’ Monsters and Magic Ponys. A category leader in Europe with Galupy.
alf.blohm@craze-group.com
craze.toys
