Stand: Reading Room
The Character Options stand is a one-stop-shop for Toymaster buyers and retailers looking to stock their shelves across all key categories.
Goo Jitzu is back in the toy aisle and stronger than ever, boasting a bold new look and exciting fresh formats. Make sure to stop by the stand and ask to see everything on the horizon for the globally popular brand – including all new Mystery Surprise Eggs. Launching in August and backed by a nationwide viral influencer campaign, the arrival of these eggs will spark a hunt to uncover the elusive golden chase figures.
Designed to boost collectability and refocus attention on the brand’s iconic fillings, figures and hidden ASMR qualities, this cracking new line features six heroes, each with a unique filling to uncover. Discover Squidor with super squelchy water beads, Smashadon packed with super scrunchy red boulders suspended in purple gel, Horriglow with a glow in the dark skeleton and fish filling, and more. And for the ultimate treasure hunters, each hero also has its own golden chase figure waiting to be unearthed.
Say hello to MagMiMi, the cutest mystery collectible plush toys that are tiny, adorable, and totally magnetic! Each palm-sized pal features a soft, cuddly body, a stylised roto-cast head, built-in magnets in every limb and premium metal keychain attachment. Place them on a finger, stick them to the fridge, clip them to backpacks, or link them together for an irresistibly cute plush parade. Each MagMiMi comes in its own custom metal display tin – perfect for posing, storing, or showing off growing MagMiMi collections. There are nine exotic animals to collect in the first series, including special characters. Among them are axolotls, sugar gliders and sloths. Each character features highly detailed kawaii styling, tapping into current style and fashion trends.
From the team that brought kids Sticki Rolls comes another fun and innovative toy line fuelled by entertaining content: Jelly Cakes. This unique creative, compound collection features three layers of slime and cloud clay, which are then mixed together to create a completely one-of-a-kind non-sticky compound. What’s more, hidden inside each Jelly Cake is a mystery collectable ring, with common, rare, super rare, and ultra gold rare to be discoverer. JellyBesties is Skycastles newest YouTube channel, which will feature an impressive line-up of famous compound superstars fronting the content, including Chillin’ With Rachel, who already has 3.82m subscribers.
Read the full story in the latest edition of TnP
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