Stand: Upper Marquee
Santoro arrives at this year’s Toymaster May Show with a showcase defined by innovation and exciting new directions, led by a hotly anticipated new girl-centric launch – Harmonie Lane.
Designed as a fresh, relatable brand for today’s audience, this new collection brings together storytelling, world-building, and hands-on creativity in a way that feels unexpectedly original for the category.
At its heart are 10 aspirational ‘girl-next-door’ characters, each with their own personality, style and interests, creating a vibrant universe built on individuality and friendship. Harmonie Lane celebrates the idea that there’s no single way to be a girl – from music to gaming, baking to performing… girls can be one, all or anything in-between.
Read the full story in the latest issue of TnP
Santoro
020 8781 1104 | marketing@santoro-london.com | santorotrade.com
