Stand: Carriage Suite
Low-cost, addictive collectibles. Trending and evergreen licences. Toys that balance fun with practical appeal. Paladone WeCool offers a powerful combination of design‑led licensed innovation and easy‑to‑pick‑up, high‑demand interactive toys. Items featured at this year’s Toymaster Show will be a carefully curated mix of instantly recognisable fan-favourite ranges alongside products so fresh they can’t be put on paper just yet – you’ll have to visit us for the full hands-on experience.
The booth will display a fabulous range of licences that are on-trend and driven by recent franchise momentum. Paladone’s Minecraft products continue to dominate as anticipation builds ahead of the next major cinematic moment in 2027. This is paired with renewed excitement following the recent Super Mario Galaxy release, driving fresh demand across the wider Nintendo merchandise landscape.
Another popular property being showcased is Astro Bot, PlayStation’s universally recognisable mascot, whose popularity shows no signs of slowing. Paladone is committed to ensuring that gamer fans are well served with engaging merchandise across key categories.
Late last year, Paladone announced a new licensing agreement with The Lego Group. Samples will be available on the day teasing a first look for show attendees at how Paladone’s creative approach complements Lego’s iconic brick sets.
Read the full story in the latest edition of TnP.
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