Acquired by Bigjigs Toys as part of Fiesta Crafts in 2023, the creative Buttonbag brand has been given a complete overhaul for its 2026 relaunch
A fresh visual identity and a new product range forms part of the relaunch of Buttonbag by Bigjigs Toys. Acquired as part of Fiesta Crafts in 2023, Bigjigs is introducing seven new products to the range to broaden its appeal, including festive Christmas Kits, a Clay Decorations Kit, Fun Aquarium Kit, and Quilling Crafts Kit, among others.
“Buttonbag has always had a wonderful concept at its core,” says Liz Ireland, Founder and Managing Director of Bigjigs Toys. “Children love making things they can keep, wear, or gift to someone special, and parents appreciate activities that inspire creativity away from screens.”
“One of the things we love most about Buttonbag is how accessible it is. The kits remove any uncertainty. Kids can open up their case and dive into a craft project without needing extra materials or prior experience, which just makes the activity far more enjoyable for everyone involved!”
Read our full cover story on the relaunch below:
