Adam Woodgate, VP Research Solutions, The Insights Family, explores why characters mean more than categories, and a return to physical play for Gen Alpha
In his latest column for Toys n Playthings, Adam Woodgate, VP Research Solutions, The Insights Family, explores how Generation Alpha, a generation raised largely on screens, is rewriting the rules of play – and what that means for toy companies.
“Screen time restrictions are tightening, social media age verification is being enforced, parents are pushing-back against low quality content and schools are banning devices from their premises,” he says. “For the toy industry, this creates a genuine opening. Physical play is receiving a second look from families who, just a few years ago, were content to let a screen do the entertaining.”
Read the full column below:
