The new product platform will support a “next-generation” approach to merchandise for fans in the growing anime and manga space
Jakks Pacific has announced the launch of a large-scale product platform for anime, manga, and digital creator properties.
The division has been in development for more than two years, and is anchored by strategic partnerships with premier anime properties and industry collaborators.
Through this initiative, Jakks will collaborate with best-in-class partners across licensing, live entertainment, fandom events and brand commercialisation to bring to market a wide range of premium collectibles, figures, plush, tech accessories, costumes, and role-play products. The first products are expected to launch in 2027.
“As anime, manga, and digital fandom continue their rapid global expansion, our objective is clear: to lead this category at scale,” said Stephen Berman, Co-Founder and Chief Executive Officer, Jakks Pacific. “This platform is built for speed, reach, and sustained performance. It expands our global footprint, accelerates revenue opportunities, and strengthens our connection with millions of highly engaged fans who are shaping the future of global pop culture.”
The initiative will also scale Jakks’ merchandising strategy at live events, performances, activations and branded experiences. The company says it sees this segment as a major white-space opportunity with substantial near and long-term revenue potential.
In addition, Jakks is deploying a new global distribution network designed to shorten the time to market across direct-to-consumer, specialty retail, experiential retail, and promotional channels.
Berman says the roll out is “a fundamental evolution in our long-term growth strategy”.
He added: “We are not simply entering a category—we are building a durable, repeatable platform designed to outperform traditional product cycles and deliver sustained, multi-year value.”
Additional details regarding partnerships, product lines, and licensed properties will be announced throughout 2026, with initial product launches expected next year.
