The store, which opens this autumn, will be the first in East Anglia
The Lego Group has confirmed plans to open a new 266m sq. store this autumn at Chantry Place in Norwich.
The new Lego Store takes the total number of stores in the UK up to 24 including in Westgate Oxford, which opened last week, Victoria Square in Belfast and Trafford Centre in Manchester and demonstrates the Lego Group’s commitment to physical retail and immersive brand experiences.
Shweta Munshi, Vice President Marketing, Lego Retail at the Lego Group, said: “We are delighted to expand the Lego Retail store portfolio by opening our 23rd store in the UK and our first in East Anglia. We have found the perfect site at Chantry Place, and the new store will allow builders of all ages to be inspired by the endless play opportunities Lego building has to offer. This store will be a top destination for product launches and events, while acting as a hub for our Lego community and new builders alike.”
Designed to inspire creativity through play, the new Lego Store will feature a range of interactive experiences such as a Pick-a-Brick Wall, Build-a-Minifigure Tower, exclusive products, and in-store offers.
Jo Bates, General Manager at Chantry Place, added: “Whether you’re a casual builder or a dedicated collector, the store will offer an engaging experience unlike anything currently available in the region. We’re excited to see the final result come to life, and we’re confident that visitors from Norwich and across the East of England will embrace it wholeheartedly.”
