Key new appointments include Joe Lawandus as Chief Brand Officer, and Logan Stone, promoted to SVP, Marketing Centre of Excellence
Moose Toys has announced a series of senior leadership appointments and promotions to further strengthen its global executive team.
The leadership expansion includes the appointment of Joe Lawandus as Chief Brand Officer; the promotion of Logan Stone to Senior Vice President, Marketing Center of Excellence; the hiring of Anthony Moss as Head of Marketing Creative; the hiring of Lise Brende as Head of Consumer Insights; and the appointment of Judy McCool as General Counsel.
In his new role, Joe Lawandus will accelerate the company’s global brand vision across Mooseowned IP, partner brands, and entertainmentled franchises. He brings more than 25 years of leadership experience to the role, including roles at Hasbro, Mattel, Disney and NBCUniversal. He will report directly to Moose Toys CEO Ronnie Frankowski.
“Bringing Joe on as Chief Brand Officer is a pivotal step for Moose as we continue to build and scale our global brand portfolio,” said Ronnie. “Joe is a worldclass brand builder and people leader with a rare blend of experience across entertainment, consumer products, toys, and licensing, and he is uniquely positioned to help elevate our global brand strategy as we move into our next phase of growth.”
In addition, Logan Stone has been promoted to Senior Vice President, Marketing Centre of Excellence. She brings deep global experience to the role and will be relocating to the Los Angeles office, reporting to Joe. In this role, she leads Moose’s in-house creative marketing agency, Boombox Marketing Services.
Anthony Moss, who joins the company as Head of Marketing Creative, leads the marketing creative team within Boombox Marketing Services out of Australia. Lise Brende joins Moose Toys as Head of Consumer Insights, and Judy McCool as General Counsel, where she will oversee all legal affairs for the company, supporting global operations, partnerships, and long-term strategic initiatives.
“Alongside Joe’s appointment, these leadership updates reflect the depth of talent we continue to build across Moose as our business grows in scale and ambition,” added Ronnie.
