MGA UK recruits new Zapf Creation sales director

MGA Guy Rooney

MGA UK & Ireland has appointed Guy Rooney to the role of Zapf Creation sales director. Reporting to UK and Ireland managing director Neil Bandtock, the newly created position will oversee the portfolio of Zapf’s award-winning brands including Baby Annabell, BABY born and BABY born Surprise.

Joining the team following four years with Character Group, Guy will take up the position at the end of September. He joins with a wealth of experience in the toy and retail industry, including senior sales roles with IMC Toys and retail management positions with Argos and Homebase.

Neil said: “We’re delighted to welcome Guy to the team. Zapf is home to a number of evergreen and hugely successful brands, and the addition of Guy as sales director will elevate this success to the next level. Our UK and Ireland retailers will really benefit from this increased focus.”

Guy commented: “I’m thrilled to be joining the Zapf team and can’t wait to get started. I’m looking forward to having the opportunity of supporting our customers and increasing the sales of these well-loved brands.”

For further information on Zapf Creation and its brands, visit

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