Zuru and Warner Bros. expand their partnership with the launch of Starbox Popcons DC, bringing fan-favourite characters to the kidult collectibles brand
Zuru’s kidult collectibles brand Starbox is adding Warner Bros. super heroes with the launch of Popcons DC, a premium blind box collectible range arriving at retail now, launching alongside Popcons Legends.
Developed as part of a wider long-term licensing agreement with Warner Bros. Global Consumer Products (WBGCP), the collection evolves Starbox’s winning formula into a premium range of highly stylised collectible figures inspired by some of DC’s most iconic Super Heroes and Super-Villains.
Popcons DC marks the next chapter for Starbox, evolving the charm and collectibility that made Sad Baby and Nook Nooks social media successes into a licensed collectibles platform designed to appeal to both established fans and the fast-growing kidult collector market.
“Popcons DC is a statement of intent,” said Aneisha Viera, Head of Licensing and Partnerships at Zuru. “We’re taking Starbox into the premium blind box category with one of the most powerful character portfolios in the world, at exactly the moment adult collectors are driving the toy market. This commitment with WBGCP is just the beginning.”
The debut assortment spans nine DC characters — Batman, Superman, Wonder Woman, The Flash, Aquaman, Catwoman, Harley Quinn and The Joker — alongside a 1-in-96 Super Rare Two-Face chase figure designed to encourage collectibility, repeat purchases and the social-first unboxing moments that continue to drive the category.
The collection also brings together super heroes and anti-heroes from some of DC’s most celebrated stories, uniting characters from The Justice League and the Suicide Squad within a single collectible range. By combining Super Heroes with iconic Super-Villains and anti-heroes, Popcons DC broadens its appeal beyond traditional comic fans and into today’s wider collector community.
Zuru is set to expand its Warner Bros. partnership further, with additional Starbox and wider Zuruproduct launches planned throughout 2027.
