Paramount Consumer Products & Experiences UK and Rubies have partnered to launch a new range of costumes and accessories inspired by some of Paramount’s most popular franchises.
New ranges based on Paw Patrol, Dora the Explorer, Teenage Mutant Ninja Turtles, SpongeBob SquarePants, and Avatar: The Last Airbender will target kids of all ages and are set to rollout across the UK and EMEA throughout 2025.
The range coincides with a raft of new content for the brands in the near future, including new theatrical releases for Paw Patrol and Avatar: The Last Airbender, a brand-new Dora series, fresh Teenage Mutant Ninja Turtles content, and a new SpongeBob SquarePants film this December.
“We are thrilled that Rubies has firmly solidified its strong working partnership with Paramount. Together we’ve always had a long-standing relationship, and we welcome them back into our licensed portfolio”
Fran Hales, head of portfolio and marketing at Rubies, said:”We are thrilled that Rubies has firmly solidified its strong working partnership with Paramount. Together we’ve always had a long-standing relationship, and we welcome them back into our licensed portfolio. We’ve already received significant demand for Paramount products, and it’s exciting for all the teams involved to bring our products back to market with an exclusive dress-up collection.”
Simta Sawhey, senior director licensing at Paramount consumer products & experiences,said: “We are constantly exploring different ways to engage our audience. And bringing our characters to life through Rubies’ best-in-class role play items enables kids to become their favourite characters all year round. We’re confident that the costume line will create memorable experiences for families across the UK and EMEA.”
The forthcoming costumes and costume accessories will be available for purchase on Rubies’ trade website or through its dedicated sales team.
