The new agreement with Universal will see a new line of preschool toys based on the Jurassic World IP launch in 2028
Spin Master has announced a toy licensing agreement with Universal for a preschool toy line inspired by the Jurassic World.
Under the global agreement, excluding China and Japan, Spin Master will develop a broad range of preschool toys, expected to launch in 2028 at major retailers.
Designed for dinosaur-loving kids ages two to five, the collection will open a playful gateway into the Jurassic World universe, bringing colossal action-packed adventure down to size for young dinosaur fans through humour, discovery and age-appropriate play.
“A preschool collection inspired by the iconic Jurassic World franchise opens the door for the youngest fans to experience the wonder of dinosaurs in a way that’s built just for them,” said Doug Wadleigh, Spin Master’s President of Toys. “The collection introduces dinosaur-driven big action play with a touch of humour and open-ended discovery, giving young fans the chance to interact with dinosaurs in an expressive and approachable way.”
Spin Master’s toy collection will feature dinosaurs, hands-on discovery and imaginative storytelling for first-time explorers. Blending excitement and adventure, the line is designed with preschoolers’ developmental needs and natural play patterns in mind, helping them feel capable, confident and part of the action while exploring their fascination with dinosaurs and the prehistoric world.
Rafa Macias, EVP, Global Consumer Products & Games, Universal Destinations & Experiences, added: “Jurassic World has captivated generations of fans by bringing the wonder, excitement and adventure of dinosaurs to life, and we’re thrilled to collaborate with Spin Master to create toys designed specifically for our youngest explorers.”
This newest license joins a growing lineup of Universal franchises within Spin Master’s portfolio, including Gabby’s Dollhouse, How to Train Your Dragon, Wicked: For Good, Jurassic World Primal Hatch, the viral Hatchin’ Yoshi egg, and upcoming launch of Hellbreaktrading card game.
