Tag: Mattel
Mattel Television to Premiere New Barbie Musical Event, “Barbie: Big City,...
Following the success of this spring’s, “Barbie & Chelsea The Lost Birthday™â€ and last year’s musical “Barbie Princess Adventure™,†today Mattel are announcing the...
Mattel Launches New Toy Takeback Program Called Mattel PlayBack
today announced the launch of Mattel PlayBack, a toy takeback program that will enable families to extend the life of their Mattel toys once...
Mattel Support Independent toy retailers with dynamic digital marketing campaign
Running over a couple of months the campaign will drive awareness and footfall to over 300 independent toy retailers. Activated through mobile display and...
Mattel UK joins IAB UK Gold Standard advertiser supporters
The IAB, the industry body for digital advertising, actively raises standards within digital media buying with the Gold Standard. The initiative certifies companies selling...
TIE names Play For Change Awards winners
The inaugural awards celebrate toys and practices that help kids better navigate life and the health of the planet
Toy Industries of Europe has named...
Fisher-Price looks back at its 90-year history
The baby and pre-school company, founded in 1930, is celebrating its 90th anniversary
Fisher-Price celebrates turning 90 by remembering some of the key products and...