The new Manchester store opens this September and is expected to rival the retailer’s Bluewater flagship in sales
The Entertainer will open a brand-new store at Manchester’s Trafford Centre later this year.
The new location, on Upper Regent Crescent, is expected to rival The Entertainer’s flagship store at Bluewater in Kent for the top sales ranking among the chain’s 150-plus shops. Opening this September, it will see a full range specialist toy offer return to the centre for the first time since 2018.
The arrival of The Entertainer’s new Trafford Centre store is its eighth opening in the last 12 months with the most recent being the new Toys for Less outlet stores at The Galleria in Hatfield, and Frasers Plus Designer Outlet in Leeds, as well as re-opening an expanded and refurbished Brighton Churchill Square store.
Andrew Murphy OBE, Group Chief Executive Officer of The Entertainer, said: “Announcing that, this September, we’ll be joining the brilliant line-up of top-flight retailers at Trafford Centre is the undoubted highlight of an already exciting year of store openings for us. The toy category is underrepresented in the centre, with customer research showing high demand for our offer.”
“We’ve been patiently waiting for almost a decade for the right space to become available, so we’re particularly excited to share this news. With over 3000 different toys, games and collectibles we’ll bring an entirely new level of choice and quality to this iconic shopping location, giving the tens of thousands of families who love shopping there the exciting range of gifts and treats they deserve.”
