The Blair Partnership has been named the brand’s exclusive global representative across content, licensing, gaming, publishing, music and live experiences
The Wombles is entering a new chapter of expansion and has appointed The Blair Partnership as its exclusive global representative across content, licensing, gaming, publishing, music and live experiences.
The global rights of The Wombles have been consolidated into a single ownership structure which is protected throughout the world and, with no legacy distribution agreements in place, the brand can now build a distribution model fit for the next 50 years.
Under the agreement, The Blair Partnership will manage worldwide rights and commercial strategy across television, film, audio, publishing, theatre, live events, digital media, gaming, apps, consumer products and third-party licensing, with a remit to grow the brand’s international footprint.
Neil Blair, Founding Partner and Agent at The Blair Partnership, said: “The Wombles is an iconic British brand with strong cultural appeal, distinctive characters with core values that translate and resonate globally. It is a rich content opportunity, and with rights now aligned plus a clear development pipeline in place, the property is ideally positioned for expansion across multiple platforms and categories. We see significant potential to build The Wombles into a multi-platform international franchise for a new generation of audiences.”
New content will roll out throughout 2026, designed to introduce The Wombles and their values to younger viewers via digital and interactive channels such as YouTube, while strengthening engagement with existing fans.
The new content combines entertainment with the brand’s signature environmental messaging and features a roster of young presenters and influencers alongside The Wombles characters themselves. A new interactive digital game, audio productions with full celebrity casts, a new range of storybooks and publishing formats will follow, forming part of a broader brand programme and long-term strategy.
Created by Elizabeth Beresford almost sixty years ago, The Wombles originated as a series of children’s books featuring the much-loved characters living on Wimbledon Common, collecting and recycling discarded items. Over the decades, the property has evolved into a successful television, publishing and music franchise, building a multi-generational fanbase, globally.
