The end of Toy Fair, held at London Olympia from January 25 to January 27, was marked once again with the annual Toy Fair Trolley Dash in aid of KidsOut, where generous exhibitors kindly donated thousands of toys and games which will go directly to help support children who have had to flee abusive homes.

Toy Fair exhibitors donate 3,500 toys to KidsOut

More than 35 staff and volunteers from Toy Fair’s charity partner, KidsOut, collected around 3,500 toys from the stands on the final evening, as they passed through the aisles of the show with shopping trolleys, kindly donated by Tesco.

The donated toys will be categorised and sorted into age and gender. Then teams of volunteers will pack them into boxes for distribution via the KidsOut Toy Box service. The items will go directly to children who have been victims of abuse and had to leave their home, usually with their mums, for the safety of refuge – with nothing except the clothes on their backs. The Toy Box provides a sense of normality and happiness in their lives at a very difficult time.

KidsOut chief ambassador Julian Margolin commented: “We were once again overwhelmed by the amount of support and the generosity of the toy trade at this year’s Toy Fair Trolley Dash. Our volunteers were literally rushed off their feet after rolling down the aisles and coming back with trolleys full of donations. In total we received a huge range of toys and games totalling about 3,500 items.

“After such a difficult two years, it was incredible to see that the giving mentality of all involved has not diminished. We would like to thank not only everyone in the trade but also the BTHA [British Toy & Hobby Association, which organises the show] for their continued faith in the cause, and especially the Toy Fair and Olympia teams for all their help in the run up to and during the event. We would also like to thank the unseen heroes for supporting us with trolleys and transport:  Tesco, DHL, and Marks and Spencer.”

“It was great to be able to end the show with the Trolley Dash again this year”

BTHA director of fairs & special events Majen Immink

BTHA director of fairs & special events Majen Immink commented: “It was great to be able to end the show with the Trolley Dash again this year. It’s always such a fun and positive culmination of a busy three days, while supporting a very important and worthwhile cause. Like lots of businesses, charities have really struggled over the last couple of years, so it’s been wonderful to see the generosity of our exhibitors who donated so much product to KidsOut. A big thank you to all involved and to the KidsOut staff and volunteers for their efforts in seamlessly pulling together another successful Trolley Dash.”

If you are interested in doing volunteer work or a team-bonding day packing toy boxes, contact KidsOut at for more information.

Exhibitor applications for Toy Fair 2023 will open at the end of March online at . For any queries regarding the application process, call 020 7701 7127.

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