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Yearly Archives: 2026
Enesco debuts My First Dolly
Enesco has introduced My First Dolly: a new plush toy designed to capture hearts from the very first cuddle. Created with little hands in mind,...
Asmodee partners with mental health charity Mind
The three-year partnership includes fundraising, co-creation of games, and initiatives to spotlight how board games can positively impact mental wellbeing
Asmodee UK is partnering with...
Plus-Plus inks Moomins, Angry Birds and Peanuts deals
The Danish toy brand will unveil the first product designs for its new licensed lines at London and Nuremberg Toy Fairs
Danish toy brand Plus-Plus...
BBC Studios unveils major toy expansions for Bluey
Ahead of this month’s toy fairs, BBC Studios details expanded and new Bluey partnerships with Lego, Moose Toys, VTech, Ravensburger, Jumbo Galt, Cartamundi and...
Asmodee announces Lego Ninjago board game
Lego Ninjago Destiny’s Bounty Adventures is a “jointly-crafted” game from the brickmaker and Asmodee’s Dotted Games studio
Asmodee has unveiled its third collaborative game with Lego,...
Sky Castle crafts Minecraft Sticki Rolls line
Sky Castle is partnering with Minecraft in the “natural next step” for the hit sticker jewellery brand
Sky Castle is partnering with Minecraft to bring...
Hape names Smart Toys & Games as UK distributor
Smart Toys & Games appointed exclusive distributor of Hape toys in the UK and Ireland, and welcomes Emma Silva to the team
Smart Toys &...
Commotion appoints Playtime PR to support tickit
Playtime PR will handle UK communications for Commotion’s fast-growing in-house brand tickit
Commotion has appointed Playtime PR to manage UK communications for its in-house brand tickit.
Following a...
Mookie unveils The Gruffalo wooden toy range
Mookie Toys and Magic Light Pictures partner on a range of lifestyle and wooden toys inspired by The Gruffalo, heading to shelves this summer
Mookie Toys...
Gotta build ‘em all: Lego unveils first Pokémon sets
The first sets in the collaboration between Lego and The Pokémon Company International launch this February
The Lego Group and The Pokémon Company International have...