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Yearly Archives: 2026
Asmodee unveils Star Wars: Unlimited entry line
Star Wars: Unlimited Icons was unveiled at UK Games Expo and is designed as an entry point for beginners and returning fans of the hit...
Hamleys expands in the Philippines with Manila flagship
The toy retailer opens its second location in Manila, a 530 sqm flagship store in bustling Bonifacio Global City
Hamleys has opened a 530 sqm flagship at Bonifacio High Street in Manila, its...
Bratz collaborates on Gymshark activewear line
The Gymshark x Bratz range inspired by MGA’s fahion dolls merges “fashion, fitness, and attitude in a way that feels authentic to today’s generation”
Gymshark and Bratz are proud to announce...
Craft Buddy capitalises on summer blockbuster slate
Craft Buddy’s latest licensed launches tap into a sizzling summer of movie releases, from Toy Story 5 to Minions & Monsters
Craft Buddy has unveiled an expansive,...
The Entertainer readies opening of first Toys for Less store
The near 8,000 sq. ft store opens in Hatfield this weekend, the first in The Entertainer’s Toys for Less outlet sub-brand
The Entertainer has revealed its plans for...
The Lego Foundation commits $97m to IRC programmes
A five-year partnership between The Lego Foundation and The International Rescue Committee will support early learning in conflict zones in Africa and the Middle East
The Lego Group’s charity...
Insight: Kids buy with a little help from their friends
A new report from the Insights Family finds word of mouth continues to be the key driver behind brand discovery for kids in the social...
Toy Trust charity cyclists ready for next weekend’s challenge
Cyclists from across the toy trade will undertake the 24 hour ride from London to Paris to raise vital funds for the Toy Trust’s charity partner, The Movement...
Zuru unveils Starbox collectibles
The design-led blind box collectible brand will bring “strong storytelling and trend-led play patterns” to the kidult market
Zuru is launching Starbox, a new premium platform brand focused on elevated, design-led blind...
KidultCon builds steam ahead of October debut
Peter Jenkinson, founder of The Kidults, shares details about the new event coming later this year
Peter Jenkinson, deeply embedded in kidult culture and founder of aptly named The...