The Gymshark x Bratz range inspired by MGA’s fahion dolls merges “fashion, fitness, and attitude in a way that feels authentic to today’s generation”
Gymshark and Bratz are proud to announce the launch of Gymshark x Bratz, an exclusive collaboration arriving 8 June aimed at adult fans.
The partnership fuses Gymshark’s performance-driven activewear with the signagtureattitude and aesthetic of MGA Entertainment’s Bratz fashion doll brand.
The collection includes a sports bra, crop top, shorts, and leggings with a seamless design and glute-lifting bum scrunch.
“For too long, young women have felt like they had to pick a lane in the gym: be serious about lifting or be expressive and feminine,” said Hannah Hastings, Head of Brand for Women, Gymshark. “Gymshark’s partnership with Bratz exists to show women that the two can co-exist – that you can be strong, you can be feminine, and you can take up space.”
To celebrate the launch, Gymshark and Bratz will host an immersive pop-up experience in Miami from 5-7 June. From purple turf to workout zones named Bestie Zone, and Heavyweight Dollz Club, every detail leans into the Bratz aesthetic. A female DJ will soundtrack the experience with music curated for her, while the overall environment is built to feel welcoming, expressive, and unapologetically feminine.
Jasmin Larian Hekmat, President and Creative Director, Cult Gaia, said: “Bratz has always been about pushing culture forward and encouraging girls to own their individuality. With Gymshark x Bratz, we loved the opportunity to merge fashion, fitness, and attitude in a way that feels authentic to today’s generation. This collaboration is about showing that confidence comes from embracing every side of yourself, whether that’s glamorous, strong, playful, powerful and now bratty” –
