The international baby, toy and parenting retailer will open its first store outside the South East at Redical’s Merry Hill shopping centre in the West Midlands
Ebebek is expanding its retail footprint outside the South East for the very first time.
The international baby and parenting retailer is opening a new location at Merry Hill shopping centre near Dudley in the West Midlands.
The 9,689 sq ft retail space strengthens Ebebek’s growing retail footprint and forms part of the company’s wider plans to expand across key UK markets throughout 2026 and beyond. The store will stock a range of specialist baby and parenting products from a variety of leading brands, spanning toys, car seats, pushchairs, furniture, clothing, feeding and weaning products.
Faruk Giray, UK Country Director at Ebebek, said: “As we continue to invest in the UK market, our focus remains on bringing Ebebek’s unique retail experience closer to families across the country. The West Midlands represents a key region for us, with a strong and growing community of parents seeking trusted baby and parenting products. Merry Hill offers an excellent opportunity to connect with these families in a well-established retail destination, and we look forward to becoming part of the local community.”
Since entering the UK market, Ebebek has continued to invest in both its physical retail
presence and omnichannel offering. Merry Hill was selected for its strategic importance in the West Midlands due to its varied demographic and high concentration of young families and parents, making it an attractive location for continued growth.
Redical, which acquired the centre earlier this year, believes Ebebek’s signing signifies continued confidence in Merry Hill as it enters a new chapter under new ownership.
Alistair Winning, Leasing Manager for Redical, said: “As we enter this new chapter of Redical ownership, brands recognise the importance of operating within Merry Hill, and Ebebek signing for its first store outside the South East attests to this. We know the brand will resonate with the destination’s extensive reach and family demographic, and look forward to their success.”
