The Hobby Company Ltd will distribute Bandia’s hobby portfolio, including Gunpla, to the UK’s independent retail channel
Bandai Toys & Hobby UK has appointed The Hobby Company Ltd as its official distributor for the Bandai Hobby portfolio, including Gunpla, within the independent retail channel across the UK.
The announcement follows a period of strong momentum for Gunpla in the UK, most recently highlighted by its presence within The British Museum’s Samurai exhibition and associated retail and workshop experiences.
Leanne Royce, Head of Sales for Bandai Toys & Hobby said: “Gunpla continues to build significant momentum in the UK, driven by both its rising profile in the UK market and strong appeal within the hobby community. Partnering with The Hobby Company allows us to better support independent retailers with the expertise, service and flexibility they need. Their specialist knowledge and established network make them an ideal partner as we continue to grow the brand and reach new audiences.”
Against this backdrop, the appointment of The Hobby Company represents a strategic move to further strengthen Gunpla’s reach within the independent sector. With deep expertise in hobby distribution and heritage dating back to 1966, The Hobby Company offers nationwide coverage, specialist sales support and a highly flexible supply model, including next-day delivery, the ability to order in single pieces and dedicated account management.
Alistair Brebner, Commercial Director of The Hobby Company added: “We’re delighted to be working with Bandai Namco on a brand as iconic as Gunpla. Its strong appeal within the hobby community, combined with growing mainstream interest, and increasing global pop culture prominence makes it a fantastic opportunity for independent retailers, and one we’re well placed to support.”
Currently celebrating its 45th anniversary, Gunpla remains Bandai Namco’s flagship hobby brand, blending craftsmanship, fandom and innovation, and increasingly resonating with both dedicated hobbyists and mainstream consumers alike.
