The third annual celebration of all things kidult saw winners across collectibles, movie merch, board and card games and more
The Kidult Awards 2026 winners have been revealed, celebrating the very best products in a seemingly unstoppable sector.
Now in its third year, the awards build on a successful debut that has grown in both entries and ambition. Judging took place throughout September and October with a panel of self-confessed Kidults from across TV, radio and digital media.
Topping the lot is the Yoda Puppetronic from Wow! Stuff, named the overall Best of the Best with what judges call a huge nostalgia hit, attention to detail and hand-on operation to accompany the authentic sounds inside. In action or sat on a shelf it impressed everyone and punches well above its price tag.
Organiser Peter Jenkinson, Chief Kidulteer at The Kidults, said: “The quality and detail has shifted up a gear in the past 12 months. Kidults are evergreen spenders and they’re willing to pay a premium for the good stuff, and this year’s entries proved there’s plenty of good stuff. We’ve seen lots of collabs this year embracing their Unserious sides. It has never been a better time to be a grown-up.”
The Kidult Awards 2026 winners are:
Best of the Best: Yoda Puppetronic – Wow! Stuff
Tech Toy: OMNI – Target
Tech Revival: Cassette Player (Edith) – We Are Rewind
Collectibles: Haribo Squishiez – Bubblegum Stuff
Film & TV Merch: Stargate Atlantis Lamp
Figures, Plush & Dolls: Mirumi
Vehicles: Ford Motorsport Transit and Escort Mk 1
Retro Reboot: Pac Man Watch
Activity: Northern Lights Colour Mix
Board and Card Games: Yubibo
Shelf-Worthy Enough: Snoopy’s Doghouse
Interiors: IKEA PS Range
Fashion Brand: Care Bears trainers
Action Stations: B-Ball
Construction Kit: Ducati Panigale
Publishing: Graffiti Sketchbook 2.0
