Seven collectible Crystal Art 3D Buddies characters launch featuring Hello Kitty and Friends, Disney Stitch and Harry Potter, taking Craft Buddy’s hit crafting concept into a new dimension
Craft Buddy is bringing a whole new dimension to its award-winning Crystal Art Buddies collection with the introduction of Crystal Art 3D Buddies, an innovative new range that transforms much-loved licensed characters into freestanding, crystal-covered collectibles.
Building on the success of the original Crystal Art Buddies, the new collection takes the concept off the page and into three dimensions, offering consumers an exciting new way to craft, display and collect their favourite characters.
Standing approximately 10cm tall, the new generation of Buddies features specially shaped 3D character figures, ready to be brought to life with colourful Crystal Art gems. Crafters simply match the crystals to the coded surface, gradually transforming each figure into a textured, eye-catching collectible.
Combining the satisfaction of crafting with the growing appeal of collectible character merchandise, each finished Buddy is designed to take pride of place on a shelf, desk or in a growing character collection.
The collection launches with four much-loved characters from Hello Kitty and Friends: Hello Kitty, Kuromi, Cinnamoroll and My Melody. Each features distinctive colours, personalities and instantly recognisable styling recreated in dimensional Crystal Art.
Disney’s Stitch also joins the collection, bringing his unmistakable personality and playful charm to life in this new 3D Crystal Art format. With Hedwig already here and Harry Potter arriving soon, the new 3D Buddies range builds excitement ahead of the highly anticipated HBO Harry Potter series, offering Wizarding World fans and Buddies collectors alike an exciting new format to discover, create and collect.
Dan Ward, Head of Trade Sales at Craft Buddy, said: “We’re incredibly excited to introduce this next generation of Crystal Art Buddies. The original Buddies have been a fantastic success for us, and taking them into 3D opens up a whole new opportunity for our retail partners.
“With seven initial characters across some of the world’s most recognisable entertainment brands, we see real potential for the range to drive customer engagement, encourage repeat purchases and create standout retail displays. It’s an exciting evolution of a proven concept, and one we believe will attract both existing Crystal Art fans and new consumers.”
