Tickets for the world’s largest toy trade event, the platform for finding long-term success in the industry, are now available
Tickets for Spielwarenmesse, the platform for finding long-term success in the toy trade, are now available.
The fair will take place next year from 2-6 February in Nuremberg, showcasing a unique mix of a diverse range of products, inspiring innovations, engaging networking and the latest toy insights creates the perfect conditions for capitalising on new business opportunities, identifying trends early on and forging valuable contacts.
New business opportunities all in one place
Spielwarenmesse brings together leading brands, innovative newcomers and major industry players on a global scale. This year alone, 2,313 exhibitors from 68 countries presented their products, with 82 percent of exhibitors coming from abroad. Around 60,000 retailers and buyers from 123 countries discovered new product ranges and forged business contacts. 89 percent of visitors held positions with decision-making authority. The most important visitor groups included specialist retailers and chain stores, wholesalers, online retailers, department stores, as well as supermarkets and discounters. “Spielwarenmesse brings together supply and demand like no other industry event and creates the best conditions for sustainable business,” explains Christian Ulrich, Member of the Executive Board at Spielwarenmesse Group (Spokesperson). In 2027, the full range of offerings will be further expanded: with the new product group, Manufacturing Services, Spielwarenmesse will specifically sharpen its profile in Halls 11.0 and 11.1 for participants seeking new production partners or solutions across the entire value chain. They will gain direct access to expertise ranging from product development and design (OMD) through to materials and specialised manufacturing processes (OEM).
Knowledge that creates competitive advantages
Identifying market changes early on enables better decision-making. At the Toy Business Forum in Hall 3A, visitors gain up-to-date industry insights, practical inspiration and concrete strategies for their day-to-day business. This includes the ToyPitch on the first day of the fair, which presents live podcasts, panel discussions and daily specialist presentations on retail and industry trends, artificial intelligence, sustainability and kidults. Following its successful debut, the Value of Play Conference will once again bring together international experts on the main stage on the Wednesday morning, exploring the cultural, educational and economic significance of play from various perspectives. The LicenseTalks, powered by Licensing International and BRANDmania, offer in-depth insights into the licensing industry. The LicenseLounge provides a space for direct discussion with the speakers.
