A standout 2025 brought Craft Buddy awards, strong retail expansion, and positive momentum heading into 2026
Craft Buddy has announced that it will be heading into 2026 with an extended EMEA and international footprint having successfully adapted the business’ global supply chain timelines with its core mission of mindful, screen-free creativity with Crystal Art.
Throughout 2025, The company delivered a strong programme of launches across core product categories including the multiple award-winning Harry Potter Crystal Art Sticker Album, award-winning Disney Crystal Art 2-in-1 Pin Badges and the introduction of Crystal Art Junior, alongside the educational Wildlife Buddies range and the Disney Crystal Art Magnetic Advent Calendar.
Gary Wadhwani, Co-Founder of Craft Buddy told Toys n Playthings “Despite well documented industry market challenges, we delivered growth across several areas of the business. With a strong product pipeline, new licensing partners and optimum operational capability, we’re welcoming 2026 with sparkling positivity!”
Retail momentum was also a key feature of 2025 in the UK and internationally with Craft Buddy welcoming over 60 new trade accounts and strengthening relationships with major partners including Tesco and Asda as well as new retailers, further reinforcing its EMEA distributor network and securing new partnerships in five markets.
A notable milestone was the signing of the Crayola distribution for Spain and Italy, launched at Milan Toy Fair, reinforcing Craft Buddy’s credibility as a scalable international partner. Investment in a new multi-story 2,300m² distribution UK warehouse has also significantly enhanced operational capacity and efficiency to support future growth.
Craft Buddy will be exhibiting at major trade shows in January and February, followed by a soft launch into the USA and accompanied by a strong slate of new license signings and Spring-Summer launches. For more information visit www.craftbuddyltd.co.uk or email trade@craftbuddyltd.co.uk
