Two new Disney Store retail destinations will open in Selfridges Birmingham and Selfridges Manchester Trafford stores this July
Disney Store has announced the opening of two new retail destinations inside Selfridges Birmingham and Selfridges Manchester Trafford stores, marking the latest expansion of Disney Store’s growing physical retail footprint in the UK.
Planned to open in mid-July, the new concession spaces will give fans and families across the Midlands and North West greater access to Disney Store products and experiences closer to home, building on the success of the existing Disney Store presence within Selfridges London and the flagship Disney Store on Oxford Street.
Patrick Segar, Global General Manager of The Disney Store and VP, Retail Marketing, Disney Store, said: “We are excited to continue expanding Disney Store’s physical retail presence in the UK through our collaboration with Selfridges. These new locations allow us to bring Disney Store closer to even more fans and families across the country, creating new opportunities for guests to connect with some of the stories, characters and products they love.”
Both locations will feature a carefully curated selection of apparel, accessories, stationery, limited plush, collectibles and roleplay-inspired collections. The stores will also include fitting rooms, helping bring costume and dress-up ranges to life through a more enhanced shopping experience.
The openings continue Disney Store’s evolving approach to physical retail following the strong response to its recent festive retail activations within Selfridges Birmingham and Manchester, alongside the ongoing success of its flagship Oxford Street store and Dublin location, reflecting growing consumer demand for more in-person Disney shopping experiences across the UK.
