Thirty years since it first launched, the classic 90s toy is reimagined in a bigger size and with even more ways to interact and play
Just Play has announced the launch of an all-new Tickle Me Elmo Giggle Max, an homage to the classic 90s toy that sparked sellouts.
Launching at global retail from mid-July, Tickle Me Elmo Giggle Max brings back the fun of the original Tickle Me Elmo, now in a bigger size with even more ways to activate the beloved Sesame Street character’s boisterous laughter.
“Tickle Me Elmo sparked joy and laughter in homes across the globe 30 years ago, becoming one of the most iconic toys of a generation,” said Sunny Lauridsen, Senior Vice President of Brand Strategy and Marketing at Just Play. “We are amplifying the interaction, the size – and the laughs – with the new Tickle Me Elmo Giggle Max, a bigger and even more interactive friend that is sure to delight from the moment you find Elmo on shelf or online, through countless hours of play, bringing Elmo’s signature joy and contagious giggles to kids, parents, gift-givers, and families everywhere.”
Tickle Me Elmo Giggle Max stands 18 inches tall with more movement and interactions than ever before. Elmo has a ticklish belly, left foot and right foot to trigger escalating giggles, animated shaking movements, and other playful reactions. Get Elmo laughing and his arms will flap excitedly, his mouth opens and closes, and his whole body shakes with delight. The more he’s tickled, the bigger and sillier his animations become.
“Elmo has always had a special and unique way of connecting with children through his warmth, curiosity, big heart, and signature giggle,” added Gabriela Arenas, Senior Vice President, Global Licensing, Sesame Workshop. “Celebrating the 30th anniversary of Tickle Me Elmo is a joyful reminder of just how deeply loved he is and how that connection continues to resonate with new generations of families.”
