Former Simba Smoby marketing manager Mayur Pattni is joining the expanding team at Funrise International just in time for the company’s stint at Spielwarenmesse in Nuremberg.

Pattni, who boasts some 15 years’ experience in the industry having worked across multiple toy categories (boys, girls, outdoor and plush) and with multiple brands, taking in Turtles, WWE and Disney, among others), will be marketing manager, Europe, working alongside Annie Sullivan, general manager Northern Europe and Sebastien Cardi, general manager, Southern Europe, as the company looks to boost its presence in key territories.

Sullivan said: “We’re thrilled to have Mayur join the Funrise team. His previous experience within the toy industry and specific categories that are key to Funrise’s portfolio, will help provide a seamless transition within our organization. Funrise has some key brand and product launches for Autumn/Winter 2023, and we know Mayur will play an integral role in helping promote and market them.”

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