The permanent retail experience will transform part of Hamleys Regent Street’s fourth floor
Hamleys is today launching a brand-new Marvel and Star Wars inspired fan zone, which will open permanently on the fourth floor of its Regent Street flagship store.
Inspired by iconic locations, props and key moments from both universes, the zones create an immersive shopping experience that transforms part of the floor.
The Marvel Zone takes its design cues from the high tech laboratories and environments of the Marvel Cinematic Universe, with illuminated lightboxes including Marvel characters like Iron Man, Spider Man, and Black Panther, rendered in Stark’s signature blueprint style, with a photo op set against a Star tech holographic backdrop.
At the heart of the Star Wars Zone, visitors will discover a surprise immersive photo op hidden at the rear of the space: a Mandalorian inspired hideout complete with a layered archway backdrop and the existing Lego sculpt of Mando and Grogu.
The toy offering will feature Lego construction sets, Hasbro action figures, premium lightsabers and helmets, Star Wars figures and vehicles from Jazwares, Ravensburger puzzles and games, electronic accessories from Lexibook, Marvel Model Kids products, collectibles and much more.
“Hamleys has always been about bringing stories to life in a way that sparks imagination across generations,” said Keane Hearne, UK Business Head at Hamleys. “Our new Marvel and Star Wars inspired Fan Zone creates a permanent space where fans can step into the worlds they love. With the upcoming release of The Mandalorian & Grogu on May 22nd, it’s the perfect time to bring this experience to life in store for fans of all ages.”
The Marvel and Star Wars inspired Fan Zone launch is strategically timed ahead of Star Wars Day (‘May the 4th’), giving fans the chance to visit the new space during one of the most celebrated dates in the franchise’s calendar.
