Post Malone shares Instagram video playing with the retractable string-launching web shooter
Marvin’s Magic is launching the world’s first retractable string-launching web shooter, ZipString Aracna, and has caught the eye of global superstar Post Malone.
The musician shared a video on his Instagram story showing himself playing with ZipStringAracna, introducing the innovative web shooter to millions of followers.
The product, which won the Outdoor Hero Toy Award at London Toy Fair this year, made its UK debut in early July at selected demonstration locations, where demand exceeded expectations. Initial stock sold out within just a few days, underlining the excitement surrounding the launch and the product’s strong consumer appeal.
Marvin’s Magic has exclusive distribution of the product in the UK and Ireland through its partnership with ZipString.
Tom Hudson, CEO of Marvin’s Magic, said: “We’re incredibly excited by the initial success of ZipString Aracna, with our first shipment selling out in just a matter of days. Seeing someone like Post Malone sharing the product with millions of followers has been fantastic and is a real testament to the product’s appeal.”
ZipString Aracna is the world’s first retractable string-launching web shooter, allowing users to launch, fly and instantly retract a glowing loop of string at speeds of over 35 mph. Combining groundbreaking engineering with incredible play value, Aracna delivers an experience unlike anything else on the market, giving users the thrill of launching and retrieving glowing webs with the push of a button. Fresh stock is due to arrive in early August, and retailers are encouraged to contact the Marvin’s Magic sales team now to secure allocation.
“I’m continually impressed by the innovation coming from the team at ZipString, and we’re delighted to continue building our partnership by launching the world’s first retractable web shooter,” added Tom. “With web-slinging adventures back in the spotlight, we believe ZipString Aracna is perfectly timed to capture consumers’ imagination and become one of this year’s standout innovation products. We’re excited to bring this amazing experience to retailers and families across the UK and Ireland.”
Retailers interested in stocking ZipString Aracna should contact the Marvin’s Magic sales team now to reserve stock from the next shipment. Contact: tomh@marvinsmagic.co.uk.
