Three new videos featuring Elmo, Cookie Monster and co, encourage young children to discover the natural world through play
The Lego Group and Sesame Workshop have launched three new videos, funded by the Lego Foundation, encouraging children aged four to six to discover the natural world through play.
Featuring Elmo, Cookie Monster and other Sesame Street friends, the videos introduce children to bats, butterflies and worms before inviting them to build habitats using Lego bricks and everyday craft materials. The Lego Group’s free activity guides and printables help families and educators extend the experience through hands-on play at home and in community settings.
Each three-minute video focuses on one creature, its habitat, and the important role it plays in the ecosystem, helping young viewers understand how these creatures contribute to the natural world and why they matter.
Lauren von Stackelberg, VP and Head of Social Responsibility at the Lego Group, said: “Children look after what they love, and we want to help them fall in love with nature. Through play, something as simple as building a habitat can turn curiosity into care, and care into action. Together with Sesame Workshop, we’re helping children connect with nature and feel empowered to protect it.”
The videos are the starting point for a wider nature learning experience. The Lego Group’s activity guides and printables give caregivers and educators the tools to turn each film into hands-on play for children, at home or in museums, libraries and community groups. This initiative does not include a commercial Lego set or product.
Samantha Kennedy, VP of Marketing and Brand Strategy at Sesame Workshop, added: “For generations, families have trusted Sesame Street to help children explore the world with curiosity, kindness, and joy. Through engaging stories and beloved characters, we’re helping children discover that their actions, no matter how small, can make a meaningful difference in caring for nature.”
From today, families and educators can access the three videos and accompanying Lego Group activities on the Build the Change webpage, while the videos continue to roll out on Sesame Street’s YouTube channel.
