The 24th Lego Store in the UK opened yesterday, a 217 Sqm space with a range of experiences including the Pick a Brick Wall and Build a Minifigure Tower
The Lego Group has opened the doors to its 24th store in the UK at Lakeside shopping centrein Essex.
Local William Johnson, age 9 from Essex, cut the ribbon to the new 217 Sqm Lego Store, as fans gathered excitedly yesterday morning to catch the official opening.
Amy Pearson, Senior Marketing Director, Lego Retail at the Lego Group, said: “When we plan a new store location, we look for places where Lego play can become ingrained in everyday moments – whether that is a family day out, a special celebration or a quick visit that sparks curiosity and excitement. Lakeside felt like a natural fit, and we’re excited to become part of a destination where people already come together to shop, spend time and make memories.”
Open seven days a week from 5 November, the new Lego Store features a range of experiences including the Pick a Brick Wall and Build a Minifigure Tower. Exclusive products at the LEGO Store Lakeside include the largest range of Lego products, including many exclusive sets such as the Lego Ideas The X-Files set and the Lego Icons Dragon Ball: Shenron and Goku set. Shoppers will also have the opportunity to collect Lego Insiders loyalty programme points, which can be used for discounts on future purchases or exclusive member offers.
Nancy Foster, Centre Director at Lakeside Shopping Centre, added: “The arrival of the Lego Store is a brilliant addition to Lakeside’s growing mix of leading retail brands. As one of the world’s most loved brands, the LEGO Group brings something truly special for families, collectors and builders of every age to enjoy together.”
This new store is the 24th Lego Store in the UK and brings with it the creation of 24 new jobs within the local community.
