The 30-year Mattel veteran has been appointed President and COO, as former President and CMO Roberto Stanichi leaves for Netflix post
Steve Totzke has returned to an executive position at Mattel just six months after stepping into an advisory role at the toy company.
The 30-year Mattel veteran has been reappointed President and taken up the mantle of Chief Operating Officer, effective 11 November. He will oversee the company’s global brand portfolio, sales and commercial operations, and consumer products and experiences.
Steve will report to Mattel’s newly installed Chairman and CEO, Roger Lynch. Roberto Stanichi, President and Chief Marketing and Brand Officer, has stepped down from his role tojoin Netflix, where he will lead the streamer’s consumer products and experiences business.
“Steve is a highly accomplished and respected leader at Mattel and across the global toy industry, with three decades of experience driving growth, deepening relationships with our retail and entertainment partners, and expanding the reach of our brands,” said Roger Lynch.
“He has been an invaluable advisor to the Board and to me as I’ve stepped into the Chairman and CEO role. Steve’s comprehensive understanding of Mattel and the marketplace makes him exceptionally well suited to lead in this newly created role. I look forward to working closely with him as we sharpen our execution, drive innovation and creativity, and translate the strength of our brands into value for our shareholders.”
Steve previously served as Mattel’s President and Chief Commercial Officer, overseeing the company’s global sales and commercial operations. Prior to being named CCO, he served as Executive Vice President, Commercial for the company’s North America division.
“I am honoured by the confidence Roger and the Board have in me and am excited to take on this expanded role,” Steve said. “Mattel has an extraordinary portfolio of brands, tremendous creative and commercial capabilities, and an incredibly talented team. Bringing our brand portfolio, commercial, and consumer products and experiences organizations together gives us a powerful opportunity to operate with greater focus and speed, strengthen our partnerships, and create even more compelling products and experiences for our fans around the world.”
