Mattel has announced the launch of the first-ever product collection under its new Mattel Brick Shop brand in collaboration with Hot Wheels.
The seven collectible building sets are available now for pre-sale at select retailers globally and will hit retail shelves this summer.
Integrating the iconic Hot Wheels brand with Mattel’s expertise in the toy industry, Mattel Brick Shop offers fans a new way to build, customise and collect. Each set features accurate details and proportions, customisation options and includes real metal parts, allowing fans and collectors to recreate and personalise their favourite Hot Wheels vehicles. Every building set includes a 1:64th scale matching die-cast so fans can enjoy their own Mattel Brick Shop build and exclusive Hot Wheels car only available as a part of the set.
Roberto Stanichi, Mattel’s executive vice president and global head of vehicles & building sets, said: “Hot Wheels has fuelled the passion of car enthusiasts for generations, and with Mattel Brick Shop, we’re giving fans an entirely new way to engage with their favourite vehicles. This Hot Wheels collection by Mattel Brick Shop delivers what car fans have been clamouring for: buildable vehicles that deliver true car authenticity. Our design team meticulously recreated these vehicles in brick form while preserving what made them great in the first place, including real metal parts and a matching exclusive die-cast, giving fans a new way to collect, build, and play.”
Mattel Brick Shop’s first Hot Wheels building sets are available in three series, giving fans multiple ways to build their favourite cars: Hot Wheels Speed Series, Hot Wheels Elite Series and Hot Wheels Premium Series. Each set features authentic, display-worthy designs inspired by both real-life cars and Hot Wheels originals. Fans can build, customise and showcase high-performance racers and iconic classics with changeable wheels, decals and unique design elements, offering an exciting and creative experience for Hot Wheels collectors and building enthusiasts alike.
