New plush range will launch in selected european retailers

Sambro has signed a new deal with Sanrio for the development of a brand-new range of Hello Kitty plush, infant toys and feature plush.

The leading global supplier of licenced and own brand children’s toys and entertainment launches its newest plush range in quarter 3 of 2022 after securing retail listings across the Benelux region.

The iconic Japanese characters, Hello Kitty is known for her super cute red bow and blue overalls, both of which will feature as part of the new range of plush toys.

Fans of Hello Kitty old and new, will be able to choose from a selection of sizes, as well as from pink, red or blue colourways – meaning there’s a Hello Kitty plush toy for everyone.

The plush toys are also made with 100 per cent recycled filling, as part of Sambro’s wider sustainability commitments, making them fully compliant with Global Recycle Standards.

Hello Kitty plush will be available across selected retailers in the Benelux region including Ostoy Trading BV, A.S. Watson, as well as distributors Dino Trading BV and Topbrands Europe BV, with the first drop of stock landing in September.

Eric Markus, Managing Director Europe and ROW at Sambro said: “We are absolutely thrilled to be working with Sanrio once more with the launch of our latest range of Hello Kitty plush toys in the Benelux region.

Hello Kitty is an iconic brand globally and we’re proud to have them on our roster. Thanks to our unrivalled, long-term relationships with some of the world’s largest retailers, toy specialists, grocers and distributers, we’ve been able to secure this exclusive partnership and we’re looking forward to bringing Hello Kitty to even more fans!”

Receive the latest news
to your inbox

Toys n Playthings Logo

We’ll never send you spam or share your email address.
Find out more in our [link]Privacy Policy[/link].