The organiser of Nuremberg Toy Fair and Spiel Essen, among other international toy events, has unveiled a new visual identity
Spielwarenmesse eG, organiser of Nuremberg Toy Fair and a host of international events, is unifying its global operations under a new brand: Spielwarenmesse Group.
The new visual identity retains the organisation’s iconic rocking horse and focus on the “spirit of play”, with a new dark blue colourway.
“Our new brand identity as Spielwarenmesse Group creates clarity and strengthens our international profile,” said Christian Ulrich, Member of the Executive Board at Spielwarenmesse eG (Spokesperson). “It expresses what we stand for: reliable partnerships, high organisational competence and the future-oriented status of our fairs and events.”
In recent years the Nuremberg-based group has expanded internationally into Asia, and other associated industries, including licensing.
The Spielwarenmesse Group unites two of the biggest global events in the toy industry under one banner. These include the B2B Spielwarenmesse in Nuremberg and SPIEL in Essen, the largest consumer fair for board games.
The portfolio is complemented by the World of Toys programme, with Kids India in Mumbai and by international joint participations in Hong Kong, Tokyo and New York. Subsidiaries in China and India additionally ensure local market presence and regional expertise.
Visit spielwarenmesse-group.com for more information.
