The renewed licensing agreement will see Spin Master continue to design, develop and market a full range of Monster Jam products globally until 2036
Spin Master has renewed its worldwide master toy licensing agreement with Feld Motor Sports for Monster Jam for an additional 10 years.
Since partnering in 2019, the partnership has put more than 75 million Monster Jam toy trucks into the hands of kids and collectors, turning the excitement of the live shows into play at home.
Doug Wadleigh, Spin Master’s President of Toys, said: “Monster Jam is high-energy, family fun with a passionate following of fans around the globe. Renewing our agreement with Feld allows us to keep building on the momentum we’ve created together, empowering kids to reenact the excitement, perform the stunts and be part of the action.”
Spin Master has built a robust product lineup across vehicles, playsets and RC products, capturing the energy, stunts and larger-than-life experience of one of the most global, family-friendly sports.
Under the renewed agreement, Spin Master will continue to design, develop and market a full range of Monster Jam products globally, including die-cast vehicles, remote control trucks and playsets, as well as future innovations to expand the brand into new categories and play experiences.
“Spin Master has been an outstanding partner, bringing the authenticity and adrenaline of Monster Jam from our stadiums and arenas into homes and backyards everywhere,” said Jeff Bialosky, SVP of Global Partnerships, Feld Entertainment. “We’re excited to keep building the Monster Jam franchise by expanding how fans engage with the brand 365 days a year with new products, new play patterns, and new ways to experience the action.”
The collaboration has helped propel the Monster Jam brand to become the number one of the biggest licences and overall properties in the vehicle category, with seven years of consecutive sales growth of Spin Master’s Monster Jam products.
