The kids, parents, and family research specialist The Insights Family is launching its annual Industry Voice Survey to identify industry professionals’ perceptions of the industry and some of the biggest challenges and opportunities that businesses collectively face.

Following the survey, the company’s in-house market experts will produce a report which investigates the confidence levels of industry professionals, as well as their thoughts and opinions on the current market, in order to facilitate a wider conversation in the industry.

The Insights Family said: ‘Uncertainty in 2021 has in many ways sped up a number of industry challenges and opportunities, such as driving more digital innovation and seeing brands look to increase their direct-to-consumer business. This has seen many industries go through significant disruption and transformation in a short period of time.

‘After conducting last year’s survey, it was clear that the kids, parents, and family ecosystems were the most fragmented they have ever been, with nine out of 10 businesses agreeing that the landscape had fundamentally changed and 69% of respondents saying that the degree of change was unparalleled. This was reflected by the finding that only 6% of businesses believe they have a sufficient understanding of their own market.

‘By identifying these key attitudes, the Industry Voice Survey paints a picture of the biggest issues and concerns among market leaders. Not only is this the only 360 perspective report of its kind, but it provides a foundation for businesses to base their advertising, marketing, licensing, and content strategies on as they plan for the future.’

Nick Richardson, founder & CEO of The Insights People, commented: “There is no doubt that all aspects of the kids and family industry are going through significant and fundamental changes. In collaboration with several key associations and partners, we are again launching our Industry Voice Survey, which gauges industry professionals’ confidence and outlook. I’d like to thank you in advance for taking part.”

All individuals who complete the five-minute survey will receive a complimentary copy of the Industry Voice Report, as well as a copy of the 2022 Future Forecast. There are also five chances to win a luxury hamper from Fortnum & Mason.

To complete the survey, visit:

The Insights Family specialises in kids, parents, and family market intelligence, providing real-time data on their attitudes, behaviour, and consumption patterns.

Kids Insights surveys 7,780 children aged three to 18 every week. Parents Insights surveys more than 3,800 parents of children between the ages of one and 16 every week. Both services operate in 22 countries across six continents and in total survey more than 469,040 kids and 228,800 parents a year. This means that the company interviews a new family member somewhere in the world every 45 seconds.

Kids Insights and Parents Insights operate in Argentina, Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Poland, Japan, Mexico, the Philippines, Russia, Saudi Arabia, South Africa, South Korea, Spain, Turkey, UK, and the US. 

Clients include Amazon, BBC, Danone, Disney, F1, Havas, Initiative, Kraft, LEGO, Mattel, McDonald’s, MediaCom, Nintendo, OMD, PBS, PepsiCo, Pokémon, Starcom, Viacom, Warner Bros and Wavemaker.

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