The Mums Choice Awards 2021 are now open for entry. Organised and published by online parenting website UKMums.TV, the awards programme is designed to give consumers an insight into what products in the market are favoured by their peers.

The Mums Choice Awards are split into five umbrella categories: Best Toys, Best Children’s Entertainment, New Baby Must-Haves, Best Style Products and Best Food and Drink. Entrants are judged through individual testing by the readers of UKMums.TV, and by the UKMums.TV team and the results will be published on the UKMums.TV website during the week commencing 22November.

Achieving a Mums Choice Award offers entrants an opportunity to highlight their product to a targeted consumer audience via the website and social platforms. Award winners will be featured, with a click-to-buy link, on Each category will have its own dedicated page, for which UKMums.TV guarantees 125,000-plus daily page impressions for 30 days from the results’ publication date. Gold, Silver and Bronze winners will receive a bespoke Awards logo free of charge, with no licensing fees.

Corinna Davis, organiser of the Mums Choice Awards, said: “Engagement with UKMums.TV is at a high and we’re incredibly excited to offer our platform to celebrate the best products, services and brands for parents, guardians and their children. The Mums Choice Awards are widely recognised among consumers and the UKMums.TV seal of approval is trusted by parents, who have confidence in the peer-voting system. So, if you own or represent an amazing brand or product, help us to celebrate excellence and enter our Mums Choice Awards now!”

Entries must be received by Friday 1 October. For more information or to enter the Mums Choice Awards, CLICK HERE or  

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