As the doors are thrown open to Toymaster 2022, here are just a few of the great products and companies you will find!

Wilton Bradley
01626 835400
Stand: Lower Marquee

Wheeled toys have long been a specialism of the Wilton Bradley team, which has many years of experience in developing premium products. Now in more than 20 countries around the World, it’s established as a serious and credible contender in the wheeled toy market.
Wilton Bradley has been creating a real buzz around its new Xootz Ride-On toy range, and is working with the best factories to create officially licensed products that are exclusive to the company in the UK, working closely with its customers to provide them with a competitive advantage.

Wilton Bradley

Since 2014, Xootz’ mission has been to encourage kids to get out exploring and spend less time cooped up indoors – and to do it in style! Xootz has developed a multi-award-winning range of ride-ons to offer hours of thrills for kids.

For example, kids can get stylish with the Xootz BMW Z4 Roadster Electric Ride-On.

The officially licensed twin-seat BMW is a scale replica of the sporty Z4 Roadster and it makes a real statement. It features all the details of the full-scale powerhouse including the remodelled classic kidney grille, sculptured bonnet and working front lights.

Suitable for children aged three to six, it has two opening doors and two adjustable seats with seatbelts, meaning you can have two children in the ride-on at the same time. The BMW ride-on also includes a tinted windscreen, a battery indicator, built-in music system with AUX input, and suspension on the front wheels to make light work of carpets, garden paths or smooth terrain.

Reaching comfortable speeds of up to 3.6km/h, and with a slow start function for younger drivers, it is the ultimate driving machine for little ones to practise driving. It can be driven manually using the foot pedal and has a three-speed gearbox with a reverse mode. For less experienced drivers, it includes a remote control for parents to use.

For practical transportation, the Xootz BMW Z4 Roadster Electric Ride-On includes a carry handle that slides out under the front and two training wheels at the rear.

The Xootz Bumper Car Electric Ride-On, meanwhile, allows little ones to spin a full 360 degrees with its joystick or remote controls.​ With its simplified joystick controls they can zoom around at speeds of up to 0.75mph​
There is no assembly required. Simply connect the battery wire and it’s ready to go… straight out of the box​. Suitable for children aged three and over.

: +353 6763800
(Alpha Toys Ltd.)
Stand: Pavilion

Bruder will be showcasing the new MB Sprinter series on its stand, and will be announcing a cabin facelift on all existing MB Sprinter vehicles, starting with the high-volume municipal Sprinter in stable municipal optics, followed by further top-selling models: the fire engine – new with white ladder; the transporter – new with the blue metallic shining Roadster; the ambulance – new with an even more attractive colour and label design; and the light blue animal transporter; as well as the UPS within the well-established licensing layout.


There will also be additions to the successful play theme sets with the launch of a licensed bworld DHL Shop, including several accessories (which perfectly complete the DHL Sprinter).

And following the company´s focus on the bworld theme sets, further additions can be expected for Bruder fans. For Bruder´s prominent agricultural product range, there is the Krone Big Pack 1290 HDP VC with two square bales of hay.
Make sure you don’t miss out on all these exciting novelties by visiting Bruder in the Pavilion of the Harrogate Majestic Hotel.

Vivid Goliath
Tel: 01483 449944
Stand: Regency Suite

In the preschool aisle, one in three kids in the UK now own a Ryan’s World toy and with more than 68 billion lifetime views, 2021 saw the strongest year yet in sales, up 17% year on year. From being the first Youtuber to feature in the Macy’s Thanksgiving Parade and the first to ever speak to astronauts in space, Ryan’s success continues to grow with 82% of kids liking Ryan more than they did a year ago!’’

Moving into Series 9 for A/W22, there will be more newness across the core collectables with fans continuing to collect the latest styles of Mystery Figures, Squishy Figures and Surprise Putty. The range will also be bolstered with an all-news Series 7 Mini Mystery Egg, allowing kids to feel just like Ryan as they unbox and discover a whole host of Ryan’s World fan favourites including figures, stickers and more.
Ryan is also flying into A/W 2022 with an exciting new theme – Titan Universe. Wherever a hero is needed… Red Titan is there to save the day. Meet Red Titan and his superhero gang as you explore Red Titan’s Universe with this limited-edition collection of heroic Ryan’s World figures. The range includes all of the Ryan’s World fan favourites including Mystery Figures, Mystery Micro Figures and the all-important Eggs.

Vivid Goliath

The range will also introduce a large-scale titronic treasure chest, which transforms into the Mega Mecha Titan before your eyes. Unbox, discover the surprises, then transform the chest into a robot for hours of Titan fun. The range will also be supported by engaging product videos featured on Ryan’s channel showcasing the theme and products to his legions of fans worldwide.

Harry Potter Minifigures saw their highest-ever sales across 2021 and will move through to Series 7 in A/W22, bolstered by two new lines, the Collectible Snitch and a series of Collectible Wands, which are made from 100% recycled plastic. There are more than 18 to collect and the wands are modelled on the characters of the films’ own wands, with a limited-edition Harry Potter wand, the star of the collection!

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