The Toy Desk is a centralised support hub to help members navigate challenges including tariffs and regulations
The US Toy Association has launched a new centralised member support hub called the Toy Desk, billed as a concierge-level service connecting them with the association’s resources, expertise, and services.
Created to strengthen the member experience, the Toy Desk provides a single point of entry for questions, requests, and support needs. Through a streamlined online submission process, inquiries are routed directly to the appropriate Association team, helping members quickly access the information and guidance they need.
Greg Ahearn, President and CEO of The Toy Association, said: “The Toy Desk reflects our ongoing commitment to putting members first and continually improving how we serve the toy community. The Toy Desk is an important step forward in strengthening that commitment. By creating one welcoming front door for support, we can point members to the right resources and expertise across our organization.”
The launch is the first phase of a broader initiative focused on modernizing member engagement and services. Future phases will build upon the Toy Desk’s foundation with additional capabilities and enhancements.
Members can use the Toy Desk to submit inquiries related to events and experiences, networking opportunities, policy and regulatory developments, tariffs and trade issues, safety and technical guidance, promotional opportunities, general membership support, and more.
The Toy Desk’s mascot, Gilbert, serves as the friendly face of the initiative. Named in honor of A.C. Gilbert, inventor of the Erector Set, Olympian, entrepreneur, and founder of The Toy Association (in 1916 as The Toy Manufacturers of America), Gilbert embodies the spirit of innovation, service, and industry leadership that has guided the organization for more than a century.
Members can access the Toy Desk on the Association’s website under the Services tab.
