Warner Bros. Discovery Global Consumer Products celebrates 25 years of Harry Potter movies with keynote on the brand’s legacy, future and globality
It’s been 25 years since Harry Potter and the Philosopher’s Stone took the box office by storm and kickstarted one of the world’s most enduring entertainment brands.
To mark the milestone, Warner Bros. Discovery Global Consumer Products will reveal the strategic playbook behind one of the most valuable entertainment properties ever in an exclusive keynote conversation at this year’s Brand Licensing Europe (BLE).
“The BLE keynote will look at how a legacy brand like Harry Potter can maintain its cultural relevance, drive sustained consumer demand and unlock new revenue streams generation after generation,” said BLE Event Director Ella Haynes. “In other words, how to transform timeless IP into timely commercial success.”
Robert Oberschelp, President, Global Consumer Products, Warner Bros. Discovery, and Johanne Broadfield, Senior Vice President, EMEA, Warner Bros. Discovery Global Consumer Products, will join Amanda Cioletti, Vice President, Content & Strategy, License Global, to share actionable insights.
They will discuss Warner Bros. Discovery tailors Harry Potter campaigns across diverse global markets while maintaining brand consistency and integrity, and the balancing act between the brand’s legacy and future. They’ll also dig into proven approaches to prolonging IP longevity and maximising commercial opportunities across multiple decades, as well as safeguarding brand equity while rolling out global product launches and licensing programmes.
“Retailers, manufacturers and brand owners managing established franchises – or building the iconic brands of tomorrow – will gain incredibly valuable strategic frameworks and real-world case studies that can be directly applied to their licensing, retail and product development strategies,” Ella added.
The keynote will take place on Wednesday 7 October at 1:45 pm – 2.30pm on the License Global Main Stage.
BLE takes place 6-8 October at Excel London. Register before 5 October for a free visitor pass.
